Is the Fitness Industry a Scam? Beyond the Lies & Deception Pt. I

Posted by

Let’s be honest here – the title is definitely a bit ambiguous, and I am really just sharing my thoughts on the fitness industry today.

If you’re uncomfortable with discussion and simply want to turn away, you’re free to do so, but I really think that we can open up a channel of discussion that could potentially really help lots of people.


It’s really no secret that the fitness industry in 2018 is really becoming something it’s never been before – heck, these things have been going on for a few years now.

Social media has done a great job of absolutely skewing naive beginners’ ideas and expectations of what a “healthy body” and a “good looking physique” really should look like, and, quite frankly, I’m depressed as hell about it.

I am almost certain that everyone who’s involved in weight lifting, at some point or another, has seen an enormous bodybuilder with massive pectoralis majors and quadriceps that look like they could be a tree out of The Lord of the Rings but the expectation that we should strive towards this as the status quo is incredibly misguided in my opinion.

If you haven’t picked up on it yet, here’s the deal: This is 100% going to be a rant against the fitness industry and how it’s taking away from the fact that fitness is supposed to be there to help people feel better about themselves and live healthier lives – not to make them feel depressed about what they don’t have!


When I was growing up as a teenager, I was involved in some martial arts and I definitely had a pretty decent looking body – I was lean, mean, nimble, flexible and my girlfriend at the time loved that.

I was about 14-19 years old at the time and I was 100% satisfied with my body. Sure, there were times when I thought having slightly bigger biceps would be cool but it was definitely not at the level of “either I grow these pythons or I am a complete loser” sort of thing.

Fast forward to 2018 and you have all of these “enhanced” Instagram and Facebook “freaks” that boast their 22″ biceps and shredded 12-pack abs while being able to literally see every vein in their bodies – give me a break!

I know exactly what you might be thinking at this point: “Mike, you sound like a jealous piece of S$%&!!!”

I don’t blame you for thinking that… but there’s more…

The point I am trying to make is that social media has really acted like a catalyst for extreme vanity and narcissism thanks to the fact that we’re conditioned to seek validation and we’re rewarded for our awesome looks in a more extreme way than we ever have been before.

In a nutshell, social media has cultivated an expectation that ones life is always, unfalteringly awesome – and we’re going to prove that by only choosing specific events to showcase to our social media followers to keep them thinking that there are no dark days.

What a crock of shit, quite frankly.



People often say that we live in a world of instant gratification-seeking behaviour and I am truly a believer of this.

At some point in our history, oh you know, maybe 15-20 years ago, there was something called dedication, determination, persistence, perseverance, discipline and resolve that all lend themselves perfectly to accomplishing any goal one sets forth for themselves.

What the hell happened to these core character attributes that lead most of the world’s successful to… well… success?


You see, the primary reason that the expectation of instant gratification became so ubiquitous is because of false promises, lies and overall marketing hype and bullshit in the fitness industry.

It’s easy to find yourself wondering what the “next magic pill to your fatness and lack of muscle problem” is when you see the fitness industry spoon-feeding you such amounts of rubbish that you’re running out of recycling bins.

You get the next biggest guy or gal in line, hire them and then put them on TV or YouTube ads to showcase how “X Product” got them to their current condition and it’s no wonder that people rush out to buy up the next supplement, device, machine, gadget or whatever-the-hell-else with the false hope of becoming The Hulk by Next Friday.

We live in a world of deception and lies, and people will stop at nothing to make a quick buck from you even if it means throwing integrity, honesty and customer satisfaction out the window.

It’s really too bad as well – and the cycle is perpetuated – because these massive bodybuilders taking massive amounts of “juice” – or steroids – have worked so hard all their lives thanks to their narcissism and vanity that they’ll jump at the opportunity to be featured by the hottest supplement or fitness gadget brands because they believe that they’ve earned their right to financial abundance.

What a pity.


Don’t even get me started on this one.

I am almost guaranteeing that people will be pissed off at this next section so either bear with me – or just skip this article!

Personal trainers are probably one of the worst subset of people out there in my opinion – but it’s not necessarily their fault that that’s the way it is.

For the most part, I am sure 99% of personal trainers really did have a noble goal in mind when they first started their education, but it’s really unfortunate that they began working for the companies they work for.

Personal training, in my mind, is about two things, and two things alone:

  1. Driving More Leads to a Company
  2. Making More Sales and Earning Higher Revenues

When personal trainers become personal trainers they may genuinely want to help others live healthier and happier lives, but this quickly gets squashed in favour of finding prospects and driving sales for the company they work for.

It’s a known, scientifically proven fact that weight loss happens in the kitchen and offering people 5,000, 6,000 and 7,000 dollar, high-ticket personal training packages to “help them lose weight and get more toned” is 100% genuine bullshit in my experience and opinion.


There are 100% personal trainers out there that genuinely offer value to their customers, but these “personal trainers” generally come in the form of “athleticism coaches” and coaches that help athletes prepare for very specific things.

Additionally, there are definitely honest trainers out there who have their clients’ best interest in mind and who actually provide a support network for their clients to get into great shape – let me not bash ALL personal trainers here…

It doesn’t matter whether you’re a beginner or not – a coach can help you attain your fitness goals, and yes, they do still charge you a price for it but that’s the way it is. Services cost money, and coaching is a service.

The problem I have with so-called “personal trainers” is usually that they the lack the physique that you want for yourself!

I don’t need to be trained by super-skinny-Stephanie that can barely bench press the weight of her own arm and I certainly don’t need to be offered dieting advice by the trainer that currently has 27% body fat.

What a joke!

What really hurts me the most is that I personally know people that have been subject to this rubbish and that have spent enormous amounts of money in the hopes of becoming the next Gisele Bündchen or Dwayne “The Rock” Johnson all while pissing their money away and still looking the same!

It’s a damn shame but that’s the way it works.

We must all use what we have been given between our skull to make the most informed decisions and I sure as hell have made more mistakes than probably all of my readers combined.

Who the hell am I to criticise stuff?


If you’ve been reading my website, you’ll probably have come across my about Michael page in which I clearly showcase the fact that I, in no way, shape or form take steroids.

My physique is one that is not more impressive than your Grandfather’s step uncle’s and that’s after 2 years of vigorous workouts.

I can still probably do more pushups than you, so just shut the hell up and listen*.

*Just kidding. Never listen to a single word I say.

Nonetheless, even though deception and scams run rampant in the “fitness” industry today, there are genuine, caring people out there that want nothing but the best for you and truly want you to live prosperous, healthy and strong lives.

I am one of those people.

I want you to get what you want, including a great body, a fat bank account and Gisele Bündchen wrapped up in a bow-tie (or Jason Statham for my female readers).

Trust me when I say that you will instantly tell the difference between someone genuine and someone who just wants to make some quick money from you – and you should always trust your instincts.

Key pointers from me to you:

  1. Don’t buy “the next” fitness gadget in hopes of becoming a supermodel by tomorrow
  2. Don’t buy a different exercise program every week without following one for at least a year
  3. Don’t believe any of the hype – achieving a body to be proud of takes long, hard and dedicated work and doesn’t come easy or quickly
  4. DO follow genuine people with awesome advice
  5. DO work hard at yourself to reap the rewards
  6. DO learn everything you can about life so you can have your own answers instead of getting duped by people trying to rip you off…

… and most importantly – do your due diligence in all aspects of life and find your own way instead of getting deceived and scammed into believing all the bullshit out there!

Leave a Reply

Your email address will not be published. Required fields are marked *